The Director of First Impressions shall have oversight of all first impression programs in his or her area of responsibility, and shall be responsible and accountable to the pastor. Those programs include: the ushers, greeters, hospitality, and audio/visual ministry. If we fail in either of these areas of responsibility, we fail in all.
Each of these programs will determine if visitors AND members will return to our services. First Impressions can last a lifetime...good or bad impressions. At Greater Pentecostal we want to make sure our first impression on visitors and members is in the spirit of excellence. We want to make sure everyone who come to our services, visitors and members, are treated with kindness, love and appreciation.
In the city of Wichita, there are hundreds of great churches. Our visitors and members could attend any of these churches. But they have chosen to worship with us, either one time or permanently. What we do in each service will determine if they want to return. The people who come through the doors of our church have expectations. They're making decisions as consumers at first. Whether they return rests on their entire experience with our church staff and members. Those people leave asking the same questions they ask of businesses throughout the week: "Was this worth my time? Do the people care about me? Am I valued here?"
We're up against a competitor that is fierce, and I'm not talking about Satan or other churches. The other churches in town are on our team. They're leading and loving for the same reason we are. Our competition, the rival that will keep people away from our church, is any business, service or experience our guests have encountered recently. That includes restaurants, malls, golf courses and amusement parks. First Bank (not First Church), United Parcel (not United Pentecostal) and Grace Medical (not Grace Community) set the bar for service. According to Mark Waltz, author of "First Impressions: Creating Wow Experiences in Your Church," that competition doesn't happen only on Sunday mornings (The ideas I share here are from his book.) The competition for our guests began when they were wowed in another environment.
One or more of our guests shipped a package to the other side of the country last week, assured it would arrive by noon the next day. Some guests picked up laundry at a local dry cleaner, pleased their shirts were treated with medium starch and ready the next day as promised. Guests were greeted by name at their local coffee shop and rewarded with free drinks because they're regular customers. Our guests have great expectations formed from experiences of excellence and reliable care. Although too much of their world is merely adequate, they know excellence, and they return to places where they experience it. Let's not forget the intense competition that comes from warm, cozy beds, especially if you're not a morning person. After all, competition in the mind of the consumer is about the value of the experience. Will our guest's experience in our church be worth getting out of bed? Competition for experiences that affirm the customer's value is so intense in today's culture that consumers often base the quality of any business, or church, on the first few seconds of their experience. The people of our congregations should be able to communicate to potential guests why they should be at our church on Sunday morning. You only have one chance to make a first impression. Lets make sure people who attend our services are impressed with us. We do it through the below auxiliaries: